Content is KING! This is a popular saying in the digital marketing community because the content you feed your subscribers and fans on your social media channels determines your success as a brand. The reason people visit certain pages for news is that these brands have earned the trust of these followers by delivering amazing and credible content over and over again.
Whatever your niche is, your brand’s success depends on the content you provide your followers on your social media channels. The aim is to build a community and the sooner you realise this, the better for you.
Here are some tips on creating outstanding content on your social media pages:
Variety spices everything up
Ever heard the saying, “variety is the spice of life?” It is most applicable in post planning. To keep your subscribers interested, you’ll have to mix things up a bit. If you are in the health/fitness niche for example, then daily health tips mixed with health quotes will go a long way in keeping your fans engaged.
Comedy is also important in keeping the spirit alive as people will always visit a place where they can have a good laugh. So take advantage of it and include some humour in your content.
However, in spicing things up, you don’t want to compromise relevance so make sure you stay true to the course.
Show, don’t just tell!
Telling people about your brand is not enough, you’ll have to show them. They say a picture is worth a thousand words and statistics have shown that the brain processes imagery 60,000 times faster than text. You would be missing out on a lot if you do not use videos and high-quality images on your site. Plus, videos also help your subscribers remember more of whatever message you have conveyed.
The benefits of using videos on your site are not restricted to cognitive purposes only, videos make your audience relate with you on a more personal level hence, building your brand’s credibility and earning the trust of your fans.
Proper planning precedes success. In creating posts for your channels, you must be well-organised. There’s no space for randomisation if you want to do a good job. Get a calendar; this is going to point out the type of content to be shared on your page and also the time. For example, you could have a questionnaire every Friday evening and a quiz every Wednesday.
However, getting a calendar is not enough; you’ll now have to work on filling it up with superb content.
Get your fans Actively Involved
A common occurrence in recent times is businesses placing so much attention on ‘getting content out there’ that they neglect the consumers’ need to be engaged which brought them on the platform in the first place. When you constantly inundate your followers with information about your product and services, it begins to sound like a lecture.
One surefire way to ensure that you’re delivering the right content to your followers is to make them part of the content generation process. Ask for their contributions or set up quiz competitions with giveaway prizes. By doing this, you not only engage your followers, you’ll be earning their loyalty as well.