Looking to improve your post reach on Facebook? I’m sure you do. Reach is everything when posting on Facebook so your posts are useless if no one is online to read it. That’s why it’s important that you know when people are online and then post at that time for optimal impact.
In this post, I will show you how to use a really awesome Facebook tool that will let you know exactly when your audience is most active on Facebook. So what is the best time to post on Facebook? Before we get started on the best time to post on your Facebook Page, you must first understand that audiences are different for different businesses.
So, when posting on Facebook, you have to find the right time when most of YOUR audience is active on The Social Media Platform. I’m sure at this point you’d have asked “but Jason, how do I know when my audience is online or active?” Well, Facebook can help you answer that with an inbuilt tool called ‘Facebook Analytics’. The tool is going to figure it all out for you.
How do you Use Facebook Analytics?
If you’ve been using Facebook for a while, you’d know that they make things as simple as possible and the Facebook Analytics tool is no different. The app garners data from your previous posts and shows you what time people engaged with your post the most as well as the posts with the most engagement. This way, you can know what’s working for your business; pretty awesome right?
So, here’s what you need to do to get the ball rolling:
You’ll need to give the app enough data to work with. This means that you’ll need to keep making relevant posts on your Facebook page. You can start with 3 posts every day for 7 days. This will allow the bots learn until the app gets enough data to give you the metrics you desire.
Next, you’ll need to map out a schedule from the metrics provided by the Analytics tool, taking cognizance of the nature and time of most engaging posts.
You should stick to this strategy, but ensure that you check out the Facebook Analytics tool every now and then to find out if there’s any improvement. The Facebook Analytics tool is a bot and it learns with each passing day; you must never forget that.
Facebook is a really powerful platform, but it can only yield the required returns when done right. If you’re making posts on Facebook; it’s only logical that you will want as many people as possible to see it. With the Facebook Analytics tool, this can be achieved thus, helping you get the best out of your social media marketing efforts.