So you want to be an Entrepreneur? Then what is your WHY?

Anybody can start, but not everyone will keep going when it gets tough, or when they don’t realize instant gains. People who succeed are crystal clear on their WHY. 

Have you ever really taken the time to think about why you do what you do? Having a strong WHY is your purpose and inspiration. It provides a clear answer to the question, “Why do I even get out of bed every morning?” 

Start with why Simon Sinek

Do you believe that money is your WHY? In reality, making money is NOT a why, it is a result. 

Your WHY is your desire for a unique impact on the world, and your contribution is the primary action that you take towards making that happen.

If you don’t know WHY you do WHAT you do, how can you expect anyone else to know and support your efforts?

When you identify your WHY, you can focus on what matters most. Once you know that, go forth and conquer.

Email is King. Do you know why??

The money is in the list. 

There’s no denying the impact a well-crafted Email message can have on your customers—not to mention nurturing leads.

Email marketing helps you connect with your audience to promote your brand and increase sales. Emails can sell products, share news, or tell a story. And regardless of the number of followers and activity you may have on social media, he who holds the list and sends emails is still king.

Email marketing can allow you to create targeted and personalized messages to each and every customer. This can help you to build meaningful relationships. It can also improve response rates to your direct marketing campaigns.

Email whiteboard

How often should you send email to your audience?

Your ideal send frequency is unique to your business, your audience, and your business goals. Send emails as often as you’re able to send VALUABLE content without annoying your subscribers.

Using high quality images can make your emails eye-catching and break up chunks of text.  There are several sites where you can find quality free images, such as Pexels and Unsplash. Use pictures that are relevant to your content and your brand.

Every business utilizing Email to contact their customers needs an auto-responder and email list.  I’ve been using Aweber as my service for several years now and am very happy with the results. They are the best of the best, with the highest “deliverability” rates in the industry. 

If you are interesting in trying Aweber, please try it with my compliments FREE by clicking here:

Let me know what you think!

Why do people look at MLM’s as if they are not a real job?

One major reason the public at large has a negative connotation towards MLM’s is that a huge percentage of people involved with them don’t even look at their own business as a legitimate business.  How do you expect to be taken seriously in any business if you are partially present or a dreaded “pusher”? 

If you look at the top earners in any MLM, they have a very important thing in common: their approach to working their business as if it is their own business empire.  It’s not a “get rich quick” scheme, they don’t treat it as a hobby, part time gig, or hop from company to company chasing shiny objects.  THEY DO make themselves a business plan for success, and work that plan until they are.  They are leaders, not sellers.

Before you join an MLM, ask yourself:

  1. Why this company?  If your answer is because it’s super hot right now…and all my friends are doing it, then you can expect that you will probably not get very far!  

2.    Am I willing to put in the work required?  Do I have the mindset to make this a BUSINESS I work at daily and set goals to accomplish? Or am I looking at it as a hobby? 

3. Do I expect to make a lot of money quickly by getting my friends and family to buy from me?  (hint: they might, once…)

4.  What happens if I don’t make money?  How long am I willing to work? What kind of investment in money and time am I willing to walk away from?

MLM Network Marketing

In reality, an MLM is a virtual business that relies on you as an independent salesperson, rather than as an employee of an online or brick and mortar store.  If you worked directly for their company or at their store, you would have set hours and rules to live by.  An MLM allows you the ability to create YOUR OWN BUSINESS selling their products.  Treat it as if it’s your money, time and reputation on the line.  Because IT IS!!

This is a huge benefit for many people, but unfortunately also where the negative connotation comes into play.  We all know those MLM pushers (who, in reality are someone you haven’t seen in 10 years, who, out of the blue DM you with, “hey girl…are you interested in a business opportunity?”). It’s no wonder people run!  Pestering the people you love, and the people you barely know to buy, and to join you is just bad business.  Spamming Facebook and Instagram with your message is a great way to get yourself unfollowed.

Luckily, there are many great ways to grow your MLM business without alienating your people:

Take advantage of the company’s free website

Learn absolutely everything you can about the company you promote, utilize their free training and their free marketing materials

Create a dynamic and active FB group and promote it with ads.  Provide training and education to group members.

Place paid FB ads (be very careful, however…MLM’s are against Facebook Terms of Service, so think outside the box!)

Provide VALUE whenever possible, through education about your products.  Regardless of what you’ve always heard, DONT always be selling.  You will build more, and higher quality relationships if people find you a valuable asset rather than a pushy salesperson.

Attend local marketing events and hand out your business card

Become a living representation of what is GOOD about your chosen MLM.  (and no, this doesn’t mean telling everyone you know how Essential oils will cure their Cancer).  

In essence, there are many quality MLM’s and many quality MLM people.  Be one of them.  Have realistic expectations, set goals, work your business and be someone to look up to.  It IS possible to make money in MLM world if you go about it the right way.  Get out there and change the perception.  Be the change!

How I Use Third-Party Stories to Crush Sales Objections & Sign More Business

Hello everyone. Today, we’re going to talk about third-party stories and how to apply them in your network marketing career. Third-party stories remain one of the most effective techniques in network marketing; especially in today’s world where customer reviews are so important (no one believes marketers anymore).

Here is a worksheet on how to use third-party stories in your favour:

Why 3rd party Stories?

A story is proof that what you’re selling works. So, it is only logical that you leverage on this ‘tool’ when talking to prospects. However, as a newbie in the business, chances are that you may not have any story yet. This is why third-party stories are so awesome; they do not have to be yours. You can always tell someone else’s story (so long as it is relevant to your business).

We’re now going to talk about the elements that make a third party story effective.

Elements of a Convincing third Party Story

  • The identity of the Individual(s)

No one wants to hear the story of a fictitious character. So, sharing the names, professions and marital status of the people in the discussion will go a long way.

  • What caused them to look for something more

The reason why they ventured into the business in the first place; what happened in their life that made them search for a better option.

  • What convinced them to take the chance
  • How the business has improved their life.

The more specific you get the better! Get into the juicy details, this is what works.

Third party stories are powerful because they show the prospect that people in their shoes have been able to get ahead by taking steps. This brings up the next concern, “What if you don’t personally know the third party in question?”

 What if you personally don’t know them?

If you don’t personally know the people in your company that have a success story, Do your due diligence and obtain their contact info from mutual associates.

Here’s how we get our testimonies from third parties:

Reach out to them through Private messages

After obtaining their contact details, you may proceed to convince them to share their story with you; let them know that you intend to use it to convince your prospects. This is the easiest way to get a testimony.

Conduct an Interview

Now, this is a bit more complex than private messaging, but it is more effective. You can conduct a live interview of the third party and send it to anyone that may have objections.

Now you don’t need expensive gear to do a good interview. You may use the Facebook dual-broadcast feature and get the testimony you need.

People love hearing success stories, and they’d prefer to hear them directly from the source. Plus, sending people an interview makes you look more competent.

Attend your company events

You can get lots of success stories from seminars and company events. People will be more likely to answer your questions at a seminar than on Facebook messenger.

So, have a re-think before you pass on any event organized by your company.

Creating Your Story bank

A story bank is a compilation of different stories gotten from different sources. It is created for the purpose of converting sceptics to clients.

A good story bank should contain 7-10 success stories gotten from individuals with different backgrounds (students, lawyers, parents, etc.) This way, you will have at least one story your prospect can relate to.

Good luck!

Is Product Sampling A Smart Sales Strategy?

So, you’ve decided to go into network marketing and found a REALLY good company with quality products. What’s the next step? You’ll need to SELL these products. But wait, you have to be able to show people that your products work, right? This brings up the issue of product sampling.

First, we must begin that sampling is not a ‘must-do’ when selling your products. It should be done only when necessary and you must be smart at it or else, you’ll waste your time and money.

However, there are times where product sampling is the smart thing to do. So I’m going to shed some light on the ‘right’ time and context to sample your products.

When product sampling is a smart move

Product sampling is a nice idea when you’re selling products with immediate results. It can be incorporated into your sales strategy. Here are a few examples of products that are right with sampling:

  • Energy drinks
  • Makeup
  • Essential oils

These products deliver immediate gratification, so prospects can INSTANTLY see the benefit of doing business with you and customers can see INSTANTLY see the benefits of purchasing your products.

Get it?

Product sampling is super cool when you know an influencer (someone with a large audience) in the niche. This way, they can recommend your product to their fans/followers.

In such instances, sampling is seen as an investment and not an expense.

When product sampling is a waste of time & money

Now, I’m going to talk about instances where product sampling is an unwise decision.

When you’re into products that take a considerably long time to see a result; then sampling out will be a FOOLISH decision.

Imagine sampling a weight loss program that takes 3 months to deliver results. This would be a waste of your limited time and resources. If you’re into such products, I’d suggest you strike out sampling from your books.

Sampling in such products can only be profitable if you work with an influencer (as I’ve already explained above).

How to Handle Product Sampling

The best product sampling is the one that begins and ends in a sale. Here’s how to do it.

When you deal in a product that takes time to show the desired results, you will have to shift your focus from traditional sampling and give the customers a cash back guarantee instead.

Here’s an example, let’s say you sell an anti-ageing product.

Instead of letting prospects try out the product for 3 months before buying.

You can say something like, “you’ll get your money back if results are not seen after 3 months of using the product.”

This way, the customer doesn’t stand to lose anything and neither do you; it’s a win-win situation. This technique is only going to work if you have HIGH-QUALITY products that WORK.

In Conclusion

In network marketing, you’re also trying to recruit your customers. So in selling, you must make them believe that they can make a lot of money with minimal effort.

If people see you struggling with product sampling, they’ll make comments like, “I wouldn’t want to go through that stress of product sampling like him/her.” And this will cost you potential prospects.

You must be careful with your choices while in the network marketing business.

Best Times to Post on Social Media to Attract More Customers

Looking to improve your post reach on Facebook?  I’m sure you do. Reach is everything when posting on Facebook so your posts are useless if no one is online to read it. That’s why it’s important that you know when people are online and then post at that time for optimal impact.

In this post, I will show you how to use a really awesome Facebook tool that will let you know exactly when your audience is most active on Facebook. So what is the best time to post on Facebook? Before we get started on the best time to post on your Facebook Page, you must first understand that audiences are different for different businesses.

So, when posting on Facebook, you have to find the right time when most of YOUR audience is active on The Social Media Platform. I’m sure at this point you’d have asked “but Jason, how do I know when my audience is online or active?” Well, Facebook can help you answer that with an inbuilt tool called ‘Facebook Analytics’. The tool is going to figure it all out for you.

How do you Use Facebook Analytics?

If you’ve been using Facebook for a while, you’d know that they make things as simple as possible and the Facebook Analytics tool is no different. The app garners data from your previous posts and shows you what time people engaged with your post the most as well as the posts with the most engagement. This way, you can know what’s working for your business; pretty awesome right?

So, here’s what you need to do to get the ball rolling:

You’ll need to give the app enough data to work with. This means that you’ll need to keep making relevant posts on your Facebook page. You can start with 3 posts every day for 7 days. This will allow the bots learn until the app gets enough data to give you the metrics you desire.

Next, you’ll need to map out a schedule from the metrics provided by the Analytics tool, taking cognizance of the nature and time of most engaging posts.

You should stick to this strategy, but ensure that you check out the Facebook Analytics tool every now and then to find out if there’s any improvement. The Facebook Analytics tool is a bot and it learns with each passing day; you must never forget that.

Facebook is a really powerful platform, but it can only yield the required returns when done right. If you’re making posts on Facebook; it’s only logical that you will want as many people as possible to see it. With the Facebook Analytics tool, this can be achieved thus, helping you get the best out of your social media marketing efforts.

Elevator Pitch – How to Tell Your Prospects an Exciting Story

Have you imagined creating an elevator pitch or story that brings out the enthusiasm in your prospects and gets them willing to join your team or buy from you?

That’s precisely what you stand to gain when you create a power story. Your power story will make prospects start paying attention to you and this can fetch you more sales and more teammates.

In this post, I’ll teach you how to create an elevator pitch or power story that will get the attention of your prospects and have them immediately interested in what you’re offering.

Your elevator pitch tells a powerful story

Sharing a story is one of the best ways to get people interested in what you do or sell.

As harsh as this may sound, your prospects do not care about:

  • The 7 ‘miracle’ ingredients in your product
  • The award your CEO just won
  • The presence of your company in the Inc 500 list etc

Admittedly, you might be excited about all these things and rightly so, but your prospects? not so much…maybe not at all.

The only thing your prospect does care about is If your business or product will work for them

And the best way to satisfy this curiosity is through a POWER story.

The question now is, have you sat down to create a power story

If you have, great! But if not, it’s okay. We are going to do it together.

If you’re unsure of the importance of crafting a power story, then I’d recommend a book I completely love titled “Get Over Your Damn Self” by Romi Neustadt.

Now I’m going to share with you some of the tips that she shares in the book that can help you create an elevator pitch or story that leaves people yearning for more.

Below are the 4 key elements to creating a powerful elevator pitch

  • Who are you?
  • What’s changed in your life that’s made you start looking for more
  • How you got to know about your company and why you chose to be a part of it
  • What it’s doing for you or what it promises to do for you

These are the 4 powerful ingredients you’ll want to include in your power story

They don’t have to be long…it’s actually best if you keep it concise and sweet.

People are not interested in how successful you are so it’s better to be yourself. As a matter of fact, the more vulnerable and human you appear, the more powerful your elevator pitch will be. This is because the more vulnerable you appear, the more accessible you will look and so it’ll be easier for people to relate to you.

Below are some great resources that will help you even more

How to Follow up with Your Prospects – Download

How To Overcome Challenges in Life – Download

Residual Income – Why You Should Earn It – Download

How to Deal with the ‘Until Syndrome’ – Download

Why People Fail in Network Marketing – Download

Getting your Customers to Market your Brand – Download

How to Get your Prospects Interested in your Product or Business – Download

Network Marketing Tips that will Guarantee your Success – Download

Did you get value from this training?

I really hope you did because I put in a lot of work weekly to ensure that you get great network marketing strategies that will positively impact your business and ultimately, your life.

Feel like sharing? Use the social media buttons below so that others can benefit from these trainings as well.

Residual Income – Why you Should Earn it

In this post, you’ll learn why earning residual income could be the best financial security you can get for you and your family.

But before we get into the nitty-gritty, I have a very important question for you…

If something bad happens to you and as a result, you can no longer work, would you be financially buoyant enough to take care of yourself and your family?

If your answer is no, then you really need to take a good look at your financial situation and make the necessary changes.

If you’re serious about securing your financial future, then I implore you to get hold of a notebook and a pen and take notes as what you’re going to learn here is very important.

What is Residual Income & Why is it So Important?

Active income is income that is earned as a direct result of your efforts.

It occurs when you work for a certain period of time and get paid a certain amount of money for the time you worked. This can be in the form of salaries, wages and self-employed service providers like doctors and lawyers.

The difference between active and residual income is that in the latter, your income isn’t limited to the hours you put in and different streams of income allow you to be more financially secure.

If you have a job that you enjoy and love, that’s cool but you really need to think about what protection you have in place to save yourself if for whatever reason you can no longer work.

Earning via a Single Stream of Income is Very Risky

Making a living on a single stream of income is as unwise as travelling interstate in your car without a spare tyre. You don’t need anyone to tell you that that’s unnecessarily very risky.

One excuse a lot of people give for not creating more than one stream of income is the risk involved. But the truth is the biggest risk you can take is not to take risks at all.

Take some time to think about it; If for some reason you can longer work and your job is your only source of income, how will you take care of yourself and your family?

That’s a very risky situation to be in and you owe yourself and your family a responsibility to not put them in that kind of position.

Will Residual Income Alone Suffice?

The story of the author Hal Elfrod is useful here. During a difficult time in his life when he was battling aggressive cancer, he couldn’t work or take care of himself. However, he was so grateful because when he was younger, he discovered network marketing and learned how to create multiple streams of income.

If not for the fact that he had more than one stream of income, he would not have been able to take care of himself, let alone his family and the situation would have been a lot worse than it already was.


Whatever You’re Thinking – Think Bigger

A lot of people have small minds. People are generally more concerned about today alone and usually, don’t take the time to plan for their future.

If you’re living paycheck to paycheck and you’re mentally and physically capable, imagine if something goes wrong and you’re suddenly unable to work.

Concentrate Your Energy In the Right Areas of Your Life

If you currently have a job you need to keep to make ends meet even though you’d rather be someplace else, then admittedly, your situation is a bit more challenging but trust me when I say it can be done.

Here’s the thing; you don’t need to put in too much into building your business to see positive results. All you need is to put an hour or two daily and over time, you’ll reap the fruits of your labor.

Once you can practice and master this, you’ll be happier and less stressed because you’re doing something you don’t only love but rewards you more.

You Are Fully Responsible for Your Financial Future

The most important thing to learn here is that no one but you is responsible for your financial future – not the economy and definitely not your employer; you are completely responsible for how your financial future will look like.

Below are some great resources that will help you even more

How to Deal with the ‘Until Syndrome’ – Download

Why People Fail in Network Marketing – Download

Getting your Customers to Market your Brand – Download

How to Get your Prospects Interested in your Product or Business – Download

Network Marketing Tips that will Guarantee your Success – Download

Did you get value from this training?

I really hope you did because I put in a lot of work weekly to ensure that you get great network marketing strategies that will positively impact your business and ultimately, your life.

Feel like sharing? Use the social media buttons below so that others can benefit from these training as well

How to Overcome Challenges in Life

In this post, I’m going to show you some very effective strategies on how to quickly overcome challenges and come out even better and stronger.

Challenges, struggles and problems are all a part of life and business. In the words of Martin Luther King Jr

“the ultimate measure of a man is not where he stands in moments of comfort and convenience but where he stands at times of challenges and controversy.”

So if you really want to make it in life, you should expect them, embrace them when they come and even be thankful for them because they will build your strength and character like nothing else can.

One more reason why challenges are a good thing is that all great leaders are defined by their ability to handle the challenges they face.

And I’m sure the fact that you’re on my website means that you want to develop leadership qualities and also help others become leaders as well.

At different points in your life, you will encounter challenges. And although you have no control over when they will come you can choose how to respond to them.

And your response will, to a large extent determine how successful you will be.

I hope that the strategies I’m going to share with you will be of great help to you and help you overcome the challenges that come your way.

The Difference Between Successful and Unsuccessful Entrepreneurs

The difference between successful entrepreneurs and unsuccessful ones is not challenges because everyone has challenges. It is the ability to tackle obstacles one after the other without losing their zeal and conviction to make things happen in their business.

But this ability isn’t something that leaders are born with. More often than not, it is a skill that is developed over a period of time.

The Obstacle Is The Way

This simply means that instead of feeling discouraged when you’re faced with challenges, you should concentrate your efforts on looking at overcoming obstacles and challenges as a way of life.

And using every challenge or obstacle as a springboard to soar higher, get better and become stronger

The words of Marcus Aurelius are useful here;

“Our actions may be impeded… but there can be no impeding our intentions or dispositions. Because we can accommodate and adapt, the mind adapts and converts to its own purposes the obstacle to our acting.

The impediment to action advances action. What stands in the way becomes the way.”

I know this is easier said than done!

But the moment you begin to look at unsavory situations as an opportunity for development and growth and apply nothing but positive energy to all of them, you’ll overcome these challenges and emerge not only wiser but stronger as well.


Always be pragmatic and ask the right type of questions that will help you arrive at solutions to overcoming your obstacles.

For example, instead of asking “why is this happening to me?”

Ask “What lessons and opportunities will I get from overcoming this challenge?”

Asking and answering the second question will  make you a much better person and make your life and business, a whole lot better.

Below are some great resources that will help you even more

How to Deal with the ‘Until Syndrome’ – Download

Why People Fail in Network Marketing – Download

Getting your Customers to Market your Brand – Download

How to Get your Prospects Interested about your Product or Business – Download

Network Marketing Tips that will Guarantee your Success – Download

Question of the week:

How do you perceive challenges? Do you have any techniques or strategies that you employ to help you overcome them?

Feel free to share it in the comments section below so that others can learn!

Did you get value from this training?

I really hope you did because I put in a lot of work weekly to ensure that you get great network marketing strategies that will positively impact your business and ultimately, your life.

Feel like sharing? Use the social media buttons below so that others can benefit from these training as well


How to Get your Prospects Interested in your Business

In this post, I’m going to share tips on how to get your prospects excited about your business, service or products. I understand that it can be frustrating when you try to share your services or products to people and they’re apathetic to it or they can’t just understand what you’re talking about.

The good news is there are some amazing sales tips that if well implemented can help you get your prospects to listen to what you have to say.

Here’s the thing; your prospects aren’t really concerned about what you’re selling. The only thing they’re thinking is “what’s in it for me?”

The moment you understand this, the more effective your prospecting will be and so I’m going to tell you what to say so that your prospects will:

  • Listen to You
  • Get Excited
  • Become Inquisitive

In a nutshell, people couldn’t care less about what you’re offering, on the contrary, they’re only concerned about how it adds VALUE to their lives without which they will not patronize you.

If you’re really interested in getting prospects excited about your business or service, then you definitely have to speak to the need, wants and desires that they have.

Sales Tip

Stop talking features and start talking benefits. Don’t know what the benefits of your business or products are? I’ll show you. Here’s an example.

Example 1

If for example, you’re in health and wellness with a basic 3 Step System that can help with weight loss, telling your prospect how amazing your product is because it’s a simple 3 step system is going to make them yawn and get them disinterested. You know why? It’s a feature; it won’t interest your prospect because it doesn’t tell them how it will benefit them.

So think more about the benefits of your products and who it’s meant for.

Benefit: An easy weight loss strategy for busy people who don’t have the luxury of trying out complex weight loss plans or diets

This will obviously help a busy and ultra-mobile person so you could say something like;

“Our simple but very effective 3 step system can help you lose weight and release you from the grim task of counting calories or making and sticking to complicated recipes that take aeons to make.”

Assuming that’s your prospect you’ll most likely get them to listen.

Sales Tip – You Don’t Want To Come Across as Salesy

This is a no-no because you’re going to feel bad about yourself whether or not you make any sales. But when you’re genuinely interested in what people really want and make yourself the go-to guy when they need a solution, you won’t only get more loyal and happy customers, you’ll also feel good about yourself and about what you do.

People need to see a clear picture of how your products can add value to their lives and it is your duty to paint that picture

Want to download this episode?

Click on the button below, download this free resource and begin getting prospects excited about your business.

Download – Tips on Getting your Prospects Interested in your Business.pdf