Social Media Marketing: Building a Strong Connection with Subscribers

It is no longer news that social media marketing is the most effective form of digital marketing right now. We see brands take advantage of this ‘Goldmine’ every day, some more than others.

Consumers are overwhelmed with an enormous amount of information every day and this initiates a filtration process where consumers attempt to make things less complicated by sticking to a few trusted or ‘preferred’ brands for content (just as we have few friends in real life).

In establishing your brand on social media, you’ll need to create a strong connection with your subscribers. The aim is to be the ‘go-to guy’ they call when they need ‘assistance’; it’s called branding.

Follow these guidelines to make your brand an authority in your niche by connecting with subscribers on a deep level.

Make them a part of the process

The primary objective of social media marketing is to keep your subscribers actively engaged. What better way to achieve this than making them a part of the content generation process. This way, you reduce your workload by ‘outsourcing’ some part of your content generation and more importantly, you give your fans a sense of purpose and partnership.

Also, by making customers a part of the process, you’ll be forced to listen to them. This will let you know how they think and what their needs are.

Come off as Professional   

As much as you want to connect with subscribers, you must remember that you are a brand first so you must first earn their trust by posting genuine and unique content (Something they can’t get elsewhere). When people perceive your brand as the ‘real deal’ your social value increases in their eyes and they want to associate with you.

Being professional begins with: your profile description, the quality of your images, and the quality of content you post. Everyone wants to identify with something mind-blowing, so, you must make your brand mind-blowing if you want to connect with people.

Be genuine in your interests

The need to connect with your fans must be genuine or else they’ll spot you from a mile away and any chance of earning their trust is lost.

You want to put a face on that brand because no one likes to deal with a robot, they’re boring. So ensure that you can relate with your subscribers on a personal level. Use terms they are familiar with and don’t just tell them about your products, show them! That’s why videos are so awesome ass people can see what you’re talking about.

Reward your customers

Nothing wins a friend faster than a gift. It’s basic psychology. A simple gift will go a long way in keeping your customers loyal. It doesn’t even have to be monetary, sometimes acknowledgement is all you need to make someone feel special, appreciated and committed to your brand.

Conclusion

It’s not rocket science to connect with customers. In social media marketing, being social will take you a long way with your subscribers. The sooner you realize that the people interacting with your brand have human needs like a sense of connection and purpose, the more effective your social media marketing will be.

Network Marketing Tips That Will Guarantee your Success

You probably have a fairly good idea of what network marketing (A.K.A  multilevel marketing or direct sales) is about. – A frenetic salesperson persuading you into believing how you can become rich by getting yourself, your friends and their friends to trade a product with him.

The above scenario couldn’t be further from what network marketing is in reality. It’s neither a get-rich scheme nor a hobby. On the contrary, it’s a chance for financial advancement by running your own part-time or full-time business.

But the big question is, what does it really take to make it in this industry? In answering that question, I’m going to offer some tips for succeeding at it.

  1. Choose wisely

There are some important features you should look out for in a new opportunity. The first is stability. Questions like the age of the company, the quality of the products or services on offer should also be asked. In addition to the age of the company, you should also have a fairly good idea of the integrity of the company. As well as you can, find out the experience of the CEO in the networking marketing industry.

Thirdly, take a good look at the pay plan. How fair and even is the overall distribution of profits? This is very important as it will determine how you will get paid.

Number four is the timing and momentum. Consider where the company is at the time you intend joining and make sure it’s growing. And lastly, you should take a look at the training, support and business systems.

  1. Practice what you’re taught

To be successful, you have to be willing to listen to and learn from the experts. The network marketing industry is structured in a way that the successes of the veterans in your company is determined to an extent by how well they can help you succeed. So they’re always more than ready to teach you how the system works. The actions your mentor took to succeed can be replicated but you have to be open to learning what you’re taught.

  1. Get yourself online

The importance of the internet in your network marketing efforts cannot be overemphasized. This is why it should absolutely be your main marketing tool. The fact that you’re reading these tips online should be another reason why you should get your business online. You must have a website and set it up with autoresponders so that when you get leads, you can easily follow up on that person with the help of the autoresponder. One of the most crucial ingredients to hitting it big in this industry is follow up and thanks to automation on the internet, following up doesn’t have to be as inconsistent and cumbersome as it once was.

  1. Don’t quit your main job…yet

Don’t ever quite you main job unless you’re absolutely sure that the income you’re getting is comfortably steady. ensure you’ve been with the company for a considerable period.

Lastly, make sure the money you’re making is above the income you’re earning from your job before you quit.

10 Side Hustles for Senior Citizens

Today, we’re going to talk about the top 10 side hustles for senior citizens.

I always said that I will never retire.

Now, that doesn’t mean I will keep doing the work I have always done, but I will keep my entrepreneur mindset and continue making “side-cash” to help offset the rising costs of life. And to be able to live a fruitful and wonderful life.

Just sitting around watching the dandelions grow is not my idea of a fun, retired life. I would be willing to wager that 80%+ of other seniors would agree.

To help you keep pace with the “young-uns,” I am providing you with 10 side hustles for senior citizens.

Side Hustle #1: Freelance Writing

Since I am a copywriter, I had to put this at the top of the list. Believe me, if you have any writing skills, you are needed desperately. Just to give you an idea, I work full time writing and I make a great income.

There are a variety of websites you can use as a medium to get started. You may want to create an account at:

Just do a search for online writing jobs.  You could even start your own website that promotes your writing services.  Another great thing to do is reach out to people you know who are editors or writers and see if that have any side gigs you could help them with.

Side Hustle #2: Blogging

As a senior citizen, you have many experiences that you can share with the world. One of the ways you can do that is by purchasing a domain and hosting. You then start a blog in any niche area that you have experience with.

But how do you make money? You put affiliate ads on the blog and if you get real creative, you could sell your own digital products.

You could write about your family, life experience, work experience, favorite past times, hobbies, or anything else that interests you.

Side Hustle #3: Do Tasks

There is a website where people have discovered they can make a great second income doing tasks. You can earn money by running tasks like getting a gallon of milk for a person who lives nearby, or there are tasks that involve online research or data entry.  The name of the website is TaskRabbit. You can check it out here.

You could also ask your friends and neighbors if they need help with anything.  Another option is to be a virtual assistant online.

Side Hustle #4: Tutoring

There are students from 1st to 16th grade who need assistance understanding certain subjects. You may wonder why I said 16th grade… I am counting 4 years of college.

You can simply run an ad in your local newspaper, and I would wager your phone will begin ringing from parents and students looking for a dependable tutor.

Side Hustle #5: Be A Referee Or An Umpire

Nearly every community has some kind of sports leagues running. Be it school sports, softball leagues or even beach volleyball leagues, these all need officials to ensure that the game is played fair.

You can get paid cash with each game you officiate. It may require taking a class or 2, but there are people making a great second income by officiating sporting events.

Side Hustle #6: Open An eBay Store

If you have a knack for “wheeling and dealing,” you may find that opening and managing an eBay store is the perfect side hustle.

You can purchase items from auctions, garage sales or even great sale items from retail outlets. Mark them up and list them on your online eBay store.  You can even buy items on eBay and resell them on eBay for a nice profit.

Side Hustle #7: Publish eBooks

In this era of digital reading…

  • Kindle
  • Nook
  • Etc…

anyone can be an author and earn royalties by just writing and publishing eBooks. Tell the world about your life, your experiences or train them in something you have ample knowledge about.

Side Hustle #8: Pets

If you have a love for dogs, cats and other forms of pets, there is a huge call for people to contract walking or grooming services. Go walk Rover or groom Frisky and earn good cash doing so.  You could also do pet sitting, which can be fun and profitable.

Side Hustle #9: Music Lessons

Do you play an instrument?

  • Piano
  • Guitar
  • Drums
  • Cello
  • Etc…

Maybe you are a great singer? There are people ready to pay you to teach them how to play an instrument or sing. Just run an ad and standby as the phone begins ringing.

Side Hustle #10: Sell Photo Images

Do you love taking photographs? You do know that many people are searching daily for images to use on their websites and in other places. They are willing to pay to use these images.

There are many websites where you can download your images, put a price on them and people will pay to use or purchase your image. You will just pay a small percentage to the site.

Some of the sites you may consider are:

Conclusion

Maybe that pension is a little lower than your bills. And we all know that Social Security is difficult to survive on.

It makes good sense to pick up a side hustle. While there are many other side hustles for senior citizens, I found these to be the top 10 ideas.

What do you think? Do you have any questions? What type of side gig do you have? You can post any and all comments below. Thank you for stopping by and be sure to share this with all your senior friends and family.

About the Author: Greg Boudonck is a full time freelance writer as well as a published author. While Greg does not consider himself a senior citizen, he is coming close but would not disclose his actual age. He has a tendency to tell fibs – No Greg, you cannot be 24. It is not possible. If you would like to see the books Greg has authored, just visit his Amazon profile page here.

Make Money Shoveling Snow: A Great Side Hustle

Today, I’m going to educate you about how to make money shoveling snow. Winter is almost here.  Depending on where you live, this presents a great way to make money!

That’s right, whenever it snows there is a huge opportunity to earn extra cash.  If you’re willing to hustle, you can shovel people’s driveways, porches, and walkways for extra cash.  Although it’s a labor-intensive job, it can be very profitable.  While this opportunity is great for kids, it can also be an awesome side hustle for young adults.

As a kid, I used to do this every winter.  I grew up in small town Maine.  We got a ton of snow each winter.  Whenever it snowed, I would reach out to neighbors to see if they needed me to shovel their walkway, porch or driveway.  Although not everyone was interested in my services, some people took me up on my offer.

I could make $50 to $100 in half a day’s work. That was a lot of money as a kid.  Keep in mind this was in the 1980s and early 1990s.  I’m sure that if you were organized and hustled, you could make even more money than that today.  Here are a few tips to help you do this.

9 Tips to Make Money Shoveling Snow

# 1 Contact People Ahead of Time – In the early fall, contact everyone you know to see if they will let you shovel their snow for them throughout the winter.  Try to lock in as many customers as you can, ahead of time.  That way, when the snow hits the ground, you are off to the races!

# 2 Build Up Your Customer List – Whenever you shovel snow for someone, add them to your customer list.  Be sure to send them a hand written thank you note for hiring you.  In addition, stay in touch with these people throughout the year, so they don’t forget about you or hire a competitor.

# 3 Go the Extra Mile – When you are shoveling snow at a client’s home or business, be sure you go the extra mile.  Do an exceptional job.  Treat it as if it was your own house. Do things you aren’t paid to do, the little added touch.  This will go a long way in keeping your customers happy.

# 4 Use Tools to Help You – As a kid, invest in a good shovel, maybe even some equipment such as a used snow blower. This will let you work smart and help you get more done in less time.  As an adult, you might want to even buy a snow plow for your truck.

# 5 Team up with Someone Else – If you know someone who plows people’s driveways, reach out to them and see if they will hire you to do all the little work, such as clearing walkways and porches. This lets you tap into their customer base.  This is one of my best tips.

# 6 Ask for Referrals – Whenever you deal with a client, and they are happy with your services, be sure you ask them for referrals.  Ask them for two people and two businesses in the local area they know who might want to hire someone to help them with snow removal.

# 7 Get Your Name Out There – Be willing to advertise and have some marketing materials to help you promote your new side hustle. This includes flyers, business cards, brochures, a website, a Facebook page, etc.  Realize your real business is FINDING and KEEPING customers, not just shoveling snow.

# 8 Visit Local Businesses – Another great tip to find more work is to visit local businesses in your area.  Focus on the “mom and pop” type businesses with walkways and porches.  This would be a great little niche to focus on, plus you can probably earn more money per job by working with local businesses, than just with residential properties.

# 9 Be Reliable – It’s important that you show up on time.  Your customer needs to be able to count on you and know you will do a good job.  If you aren’t reliable, they will hire someone else.

I hope you enjoyed these 9 tips on how to make money shoveling snow.

10 Reasons Why Shoveling Snow is a Good Side Hustle

  1. It’s seasonal
  2. You can earn cash money
  3. It’s good exercise
  4. You can earn good money per hour
  5. There is a high demand for it since most people don’t want to do it
  6. Very little overhead to get started
  7. Very little ongoing costs
  8. Great part-time gig
  9. Work as much or as little as you want
  10. Works great with a land scaping or lawn service business

Final Thoughts

There you have it folks.  These are some of my best tips on how to make money shoveling snow.  I think this is a great side hustle for any kid, teenager or young adult.  Like anything else in life, you need a game plan and you need to work hard. You get out what you put in.

If you’ve ever tried this side hustle before, I would love to hear from you.  Did you make money shoveling snow?  What strategies and tips can you recommend?  Leave a comment below to share your thoughts.  I look forward to hearing from you.

About the Author

Charles Holmes is an author, business coach, blogger and entrepreneur.  As a kid, he shoveled snow each winter to earn some extra cash.  He now lives in sunny Florida with his beautiful wife, Rachel. You can learn more about him here.