Let your commute pay for itself

You hear daily now about how to make money online, right? Well what if you don’t think you are tech savvy enough to work online, or would prefer being out and about and meeting people while making extra bucks with your side gig?

Here are a few ideas for you “on the move” types:

Ride Share

If you have a reliable vehicle and know your way around town, there are openings for drivers in all the cities where ride sharing is permitted. Try Lyft or Uber (or both).

Package delivery

You could consider delivering packages for companies like AmazonFlex.  Make $18-$25/hour – Be your own boss, set your own schedule.

UPS hires part time and seasonal drivers. In addition, a whole slew of personal delivery companies have popped up that hire you to make deliveries with your own car:

  • Citizen Shipper
  • Juno/Roadie
  • LaserShip

Pick your own route – maybe even on your way to and from your day job!  You could potentially earn anywhere from $8-$50 for local drops and around $650 for long distance deliveries (maybe on that vacation road trip).

Deliver Food

The money making side of companies like Door Dash, Uber Eats, Postmates and EatStreet can give you some good beer and gas money during your down time.  Flexible and worth $10-$20/ hour is not a bad way to spend a couple of hours each day on your way home from the 9-5.

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Rent Your Car

Now, let’s say you don’t want to deliver food, or people, or packages.  But, you have a car that is in good condition.  Why not make some cash while you are at work by renting it out. Companies like Turo and GetAround.com to make your vehicle work for you.

If you can fly a drone (you’ll need to be licensed) check out pilot opportunities at DroneBase.

Anyone who says there are no opportunities to work around your day job schedule is missing the boat!  Make that afternoon commute pay for itself!

Need some extra cash? Here’s some ideas…

Bulletin board extra cash

No matter where you are in life; a teenager, newlywed, new parent or set in a career, sometimes you just need some extra cash.  There are many ways to make a few bucks on the side, most of which you can do from home or on your own schedule, that take no specialized training.

Before we get too deep into what legitimate jobs you can try, know this: when searching the internet for your side gig, watch out for scams.  Anything that requires you to pay money up front should be suspect.

The past few years have absolutely exploded with people working in home based, remote, and time flexible side jobs.  Bloggers, Social Media Managers and Web Designers are 3 of the most popular.  But there are other ways that get much less press that we want to share here.

Virtual Assistants:

This year’s hot job is a Virtual Assistant.  This job is a great way to put your administrative and organizational skills to work for bloggers, Entrepreneurs, and other businesses in a virtual atmosphere.  All it takes is a computer, an internet connection and a drive to succeed. Duties could include follow up phone calls, emails, bookkeeping, customer service, websites, and social media. 

A VA can often find work at  job boards like Upwork or Fiverr.

Proofreader:

If you have a computer, an internet connection, a good command of the English language, and an eye for detail, you can work as a Proofreader. Proofreaders are hired to search through documents, books, and blog posts for errors. 

Proofreaders that can  specialize in certain areas – such as proofreading transcripts for court reporters. 

Transcriptionist:

Businesses and bloggers using podcasts and video to reach their audiences often need a transcriptionist to turn their work into written content for marketing or training materials.

Medical, Legal and Governmental transcriptionists are more qualified, requiring additional specialized training.

Transcribe Anywhere is a great course for aspiring transcription professionals.

These jobs can be done freelance with a computer and internet connection.

Online Tutor:

With the right set of skills, becoming an online tutor can be a great way to make some extra cash. Online tutors are needed for many different subjects. Make sure to do your research for reputable companies when applying for online tutoring jobs.  For general tutoring jobs, try sites like Tutor.com and Varsity Tutors . Online tutoring jobs may require a degree or professional certificate. However, some jobs only require some sort of prior tutoring or coaching experience.

Selling Online:

Selling items on eBay,  Shopify or other online storefronts is a great way to make some cash quickly, if you are willing to spend some time scavenging for treasure.

Buy designer clothes, coins, collectibles and other unique items at thrift stores and yard sales, and resell them online

Sell Your Photos:

A free app called Foap is a platform to turn your photos into cash just by downloading the app and creating an account.

Then, upload your photos to the app’s marketplace.

Users that like your photo may buy the license to it for $10. You make $5 For each sale.

Taking Online Surveys:

Surveys can be a decent way to make small amount of extra pocket change without much effort.

Companies like Survey Junkie, Vindale Research and EarningStation pay in cash or gift cards.

Watching Movies:

InboxDollars will pay you to watch movie previews, celebrity videos and the latest news. Playlists may run from just a few minutes to an hour, and you must watch the entire list to get paid. The availability is subject to change, but it’s possible to earn up to a couple hundred dollars a month.

Food Delivery Driver:

Try delivering groceries, takeout and even retail purchases with Postmates. You’ll take home 100% of your earnings when you make a delivery –  no service, booking, or transaction fees like other apps.

Doordash.
As a “Dasher,” you can work as much or little as you want, earning a $6 fee for each delivery, plus 100% of your tips. All you need is an insured vehicle, bicycle and a smartphone.

As you can see, there are many great ways to make side cash, from just a few bucks to potentially creating a Side Hustle that replaces you primary income.  Use your imagination, there are many more ways not listed here.  Share with us your awesome ideas!

So you want to be an Entrepreneur? Then what is your WHY?

Anybody can start, but not everyone will keep going when it gets tough, or when they don’t realize instant gains. People who succeed are crystal clear on their WHY. 

Have you ever really taken the time to think about why you do what you do? Having a strong WHY is your purpose and inspiration. It provides a clear answer to the question, “Why do I even get out of bed every morning?” 

Start with why Simon Sinek

Do you believe that money is your WHY? In reality, making money is NOT a why, it is a result. 

Your WHY is your desire for a unique impact on the world, and your contribution is the primary action that you take towards making that happen.

If you don’t know WHY you do WHAT you do, how can you expect anyone else to know and support your efforts?

When you identify your WHY, you can focus on what matters most. Once you know that, go forth and conquer.

The Fastest Route to a Stable Residual Income

This blog post is meant to help you understand the factors that determine success in this business and also help you build a stable residual income much faster. There are currently over 5,000 network marketing companies in existence today. Finding the right one to work with is very important that’s why I’ve come up with this guide.

Without further ado, here are some factors you should consider when deciding on the products to market.

Which is the Right one for You?

“What network company is best for me?” This is one common question among intending network marketers.

There are so many network marketing companies out there, the ‘right’ one for you depends on several factors, most prominent being how passionate you are about their product/business.

If you do not have a passion for the business with which you work, prospects will be able to spot a lack-lustre sales pitch and won’t buy.

Products or Services

>> You need to have a really awesome product even beyond it having a compensation plan attached to it.
>> You need a consumable product

From past experiences, I’ve found diverse products to have more residual income potential when compared to services. Although services are ‘easier’ to sell, it isn’t always more profitable.

Here’s why I  think so…

When you sell a service, it’s like an easy way out; because you don’t have to explain all the intricate details of the product. But, people can only need so many services in a month.

When you sell a product, however, you can get much more revenue per customer. You may begin by selling one or two awesome products to your customers.

When people see how superb these products are, they’ll go on to buy more products from you. This way, your potential revenue is endless. This is why it’s so important that you find a company with quality products.

Direct sales or Network Marketing Companies

Not to start a debate here, but there are big differences between a Direct Sale and a Network Marketing Company. One common mistake newbies make is assuming they’re the same thing.

Here are a few differences:

  • Direct marketing companies are more invested in durable products while network marketing companies are more about consumable products.
  • In direct sales, you work on a commission basis (you get your money when you make a sale) while in network marketing, you earn your money by building a system (this is where residual income lies).

This is why I insist that you make sure that the business model aligns with your goals. In my experience, finding a company that sells consumable products is often the faster route to making stable residual income.

Here’s my advice:

If you want to make stable residual income, go into business with a company whose products are so good that people will buy with or without a compensation plan attached to it.

And finally, find a company that deals in consumables as this will save you the time and energy of re-selling to your customers over and over again.

Elevator Pitch – How to Tell Your Prospects an Exciting Story

Have you imagined creating an elevator pitch or story that brings out the enthusiasm in your prospects and gets them willing to join your team or buy from you?

That’s precisely what you stand to gain when you create a power story. Your power story will make prospects start paying attention to you and this can fetch you more sales and more teammates.

In this post, I’ll teach you how to create an elevator pitch or power story that will get the attention of your prospects and have them immediately interested in what you’re offering.

Your elevator pitch tells a powerful story

Sharing a story is one of the best ways to get people interested in what you do or sell.

As harsh as this may sound, your prospects do not care about:

  • The 7 ‘miracle’ ingredients in your product
  • The award your CEO just won
  • The presence of your company in the Inc 500 list etc

Admittedly, you might be excited about all these things and rightly so, but your prospects? not so much…maybe not at all.

The only thing your prospect does care about is If your business or product will work for them

And the best way to satisfy this curiosity is through a POWER story.

The question now is, have you sat down to create a power story

If you have, great! But if not, it’s okay. We are going to do it together.

If you’re unsure of the importance of crafting a power story, then I’d recommend a book I completely love titled “Get Over Your Damn Self” by Romi Neustadt.

Now I’m going to share with you some of the tips that she shares in the book that can help you create an elevator pitch or story that leaves people yearning for more.

Below are the 4 key elements to creating a powerful elevator pitch

  • Who are you?
  • What’s changed in your life that’s made you start looking for more
  • How you got to know about your company and why you chose to be a part of it
  • What it’s doing for you or what it promises to do for you

These are the 4 powerful ingredients you’ll want to include in your power story

They don’t have to be long…it’s actually best if you keep it concise and sweet.

People are not interested in how successful you are so it’s better to be yourself. As a matter of fact, the more vulnerable and human you appear, the more powerful your elevator pitch will be. This is because the more vulnerable you appear, the more accessible you will look and so it’ll be easier for people to relate to you.

Below are some great resources that will help you even more

How to Follow up with Your Prospects – Download

How To Overcome Challenges in Life – Download

Residual Income – Why You Should Earn It – Download

How to Deal with the ‘Until Syndrome’ – Download

Why People Fail in Network Marketing – Download

Getting your Customers to Market your Brand – Download

How to Get your Prospects Interested in your Product or Business – Download

Network Marketing Tips that will Guarantee your Success – Download

Did you get value from this training?

I really hope you did because I put in a lot of work weekly to ensure that you get great network marketing strategies that will positively impact your business and ultimately, your life.

Feel like sharing? Use the social media buttons below so that others can benefit from these trainings as well.

Residual Income – Why you Should Earn it

In this post, you’ll learn why earning residual income could be the best financial security you can get for you and your family.

But before we get into the nitty-gritty, I have a very important question for you…

If something bad happens to you and as a result, you can no longer work, would you be financially buoyant enough to take care of yourself and your family?

If your answer is no, then you really need to take a good look at your financial situation and make the necessary changes.

If you’re serious about securing your financial future, then I implore you to get hold of a notebook and a pen and take notes as what you’re going to learn here is very important.

What is Residual Income & Why is it So Important?

Active income is income that is earned as a direct result of your efforts.

It occurs when you work for a certain period of time and get paid a certain amount of money for the time you worked. This can be in the form of salaries, wages and self-employed service providers like doctors and lawyers.

The difference between active and residual income is that in the latter, your income isn’t limited to the hours you put in and different streams of income allow you to be more financially secure.

If you have a job that you enjoy and love, that’s cool but you really need to think about what protection you have in place to save yourself if for whatever reason you can no longer work.

Earning via a Single Stream of Income is Very Risky

Making a living on a single stream of income is as unwise as travelling interstate in your car without a spare tyre. You don’t need anyone to tell you that that’s unnecessarily very risky.

One excuse a lot of people give for not creating more than one stream of income is the risk involved. But the truth is the biggest risk you can take is not to take risks at all.

Take some time to think about it; If for some reason you can longer work and your job is your only source of income, how will you take care of yourself and your family?

That’s a very risky situation to be in and you owe yourself and your family a responsibility to not put them in that kind of position.

Will Residual Income Alone Suffice?

The story of the author Hal Elfrod is useful here. During a difficult time in his life when he was battling aggressive cancer, he couldn’t work or take care of himself. However, he was so grateful because when he was younger, he discovered network marketing and learned how to create multiple streams of income.

If not for the fact that he had more than one stream of income, he would not have been able to take care of himself, let alone his family and the situation would have been a lot worse than it already was.

 

Whatever You’re Thinking – Think Bigger

A lot of people have small minds. People are generally more concerned about today alone and usually, don’t take the time to plan for their future.

If you’re living paycheck to paycheck and you’re mentally and physically capable, imagine if something goes wrong and you’re suddenly unable to work.

Concentrate Your Energy In the Right Areas of Your Life

If you currently have a job you need to keep to make ends meet even though you’d rather be someplace else, then admittedly, your situation is a bit more challenging but trust me when I say it can be done.

Here’s the thing; you don’t need to put in too much into building your business to see positive results. All you need is to put an hour or two daily and over time, you’ll reap the fruits of your labor.

Once you can practice and master this, you’ll be happier and less stressed because you’re doing something you don’t only love but rewards you more.

You Are Fully Responsible for Your Financial Future

The most important thing to learn here is that no one but you is responsible for your financial future – not the economy and definitely not your employer; you are completely responsible for how your financial future will look like.

Below are some great resources that will help you even more

How to Deal with the ‘Until Syndrome’ – Download

Why People Fail in Network Marketing – Download

Getting your Customers to Market your Brand – Download

How to Get your Prospects Interested in your Product or Business – Download

Network Marketing Tips that will Guarantee your Success – Download

Did you get value from this training?

I really hope you did because I put in a lot of work weekly to ensure that you get great network marketing strategies that will positively impact your business and ultimately, your life.

Feel like sharing? Use the social media buttons below so that others can benefit from these training as well

How to Deal with the ‘Until Syndrome’

In this post, I’ll show you how to handle a sales objection that most, if not all of us face at one point or the other in our business lives and that’s the ‘Until Syndrome.’

The most worrisome problem is that most people have it without knowing.

The question is what are the symptoms and how will you know if you have the ‘Until Syndrome?’

Here’s the most obvious symptom:

You know you have a problem in your life. The solution comes knocking, but instead of opening the door — you peek at the solution and decide that you’re going to wait until you…

  • have the time
  • have the money
  • have more leads
  • have the energy
  • become successful

I’m quite sure the above scenarios sound familiar. It’s either you’ve done it yourself or a prospect has said those things when you’re prospecting them.

Now without further ado let’s sink our teeth in it;

What got you to where you are now won’t get you to where you want to be

When an opportunity to move forward comes knocking, what is the fundamental cause of your decision to either act on it or ignore it?

It’s very likely that the thought process you’ve adopted is what’s responsible for the unwanted situation you find yourself in right now and also what’s preventing you from getting yourself out of that situation.

You shouldn’t wait for your situation to change before you take action.

Take the necessary action now and change your situation. Stop being a victim of the ‘Until Syndrome.’

For things to change you have to change

I’m going to be really blunt with you here and give you some tough love as well 😉

If you think that you can’t make a $500 investment on a life changing opportunity until you get paid, you need to change that way of thinking ASAP!

It may sound cliche but there’s no disputing the fact that time waits for no one.

A day becomes a week, a week becomes a month and a month becomes a year whether or not you like. It won’t wait for you to get paid.

And so each day you’re presented with an opportunity, you have two choices: Take action and give yourself an opportunity to succeed or continue to be a victim of the until syndrome and guarantee yourself failure.

So are you going to wait until ‘one day’ or are you going to take action TODAY?

The choice is yours.

The only time you have to make a change is now

 I’ve worked with a lot of people in my business and if there’s one thing that I believe holds people back it’s confidence.
A lot of people don’t have the confidence to understand that if they can decide to take that bold step they’ll very likely become very successful in their business.

Conclusion

Here’s one question I want to ask you; what’s going to change if you don’t do things differently from the way you’re doing them now? The answer is probably ‘nothing’ right?

Life wait’s for no one guys.

The best time to plant a tree was 20 years ago. The second best time is now.

Albert Einstein once said insanity is doing the same over and over again and expecting different results so if you’ve been spinning your wheels yearly, RIGHT NOW is the time to change all that. Not later, not tomorrow, not next week, not until you get your pay cheque. But RIGHT NOW! 

Now is the best time to rid yourself of the ‘Until Syndrome.’ Make sure you make it happen!

Below are some great resources that will help you even more

Getting your Customers to Market your Brand – Download

How to Get your Prospects Interested about your Product or Business – Download

Network Marketing Tips that will Guarantee your Success – Download

 Question of the week:

What’s that big decision that you’ve made in your business that resulted in a very good outcome? Please share it in the comments below. I’d love to be a part of your successes!

Did you get value from this training?

I really hope you did because I put in a lot of work weekly to ensure that you get great network marketing strategies that will positively impact your business and ultimately, your life.

Feel like sharing? Use the social media buttons below so that others can benefit from these training as well

Why People Fail in Network Marketing

In this post, I’ll show some reasons people fail in network marketing and what you can do to avoid such a fate in your business.

I’m sure you’ve at some point wondered if networking marketing is as viable as people make it seem and whether or not it’ll work for you. Or maybe it’s not you; it could be a friend, family member or prospect that has asked you this question.

Whatever the case, I’m going to offer some insights and take an in-depth look into some of the reasons why people fail in network marketing and the steps you can take to avoid such failures in your business.

This post will show you the most important things to do when you begin taking those baby steps in your business and ensure that you get the best bang for your bucks.

Network marketing is an awesome business that has transformed the lives of many in amazing ways

However, it’s not immune from criticism from those who due to mistakes and/or ignorance on their part have experienced failure and instead of looking at how their actions or inactions led to their failure, have resorted to blaming the industry.

So before we look into today’s training, it is important to note that like most things in life, network marketing is an industry that requires work in order for it to work for you.

Now let’s begin and look at some reasons why people fail in network marketing:

False Expectations

The expectations people have are sometimes falsely represented when people initially begin their network marketing journey.

If in a bid to win over a prospect, you exaggerate the benefits that they stand to gain by joining your business, such people may feel that they have failed if/when they don’t meet up with the expectations that they have been given.

On the flip side, if you tell someone exactly how things work and give them a realistic and honest idea of how much they stand to gain, the chances of them not meeting their expectations will be slim or even non-existent.

Unbelief

If you don’t believe in yourself, if you don’t believe that you can make it big in anything, not just network marketing, then it’s never going to happen. How are you going to get prospects to believe in you or in what you’re selling to them if you don’t believe it yourself first?

This is why it is crucial that you absolutely believe in what you’re doing in order to make sales and build your team.

And it’s not just enough to have belief but your belief and confidence in yourself must be over and above the disbelief of others. You must have an overwhelming amount of confidence in yourself even if the people around you do not.

Lack of Ambition and Dedication

With every great achievement in life comes an even greater level of work expended in order to reap rewards. Ask anyone who has made it big and they’ll tell you that a lot of work will be required in the beginning stages of your business before you taste the fruits of your consistent labor.

You can’t have a million dollar dream with a minimum wage work ethic

So it’s important that your passion, drive and work ethic match whatever dreams you have for your business.

Lack of Adequate Training

There are a  plethora of network marketing companies out there and while some have very good training programs, unfortunately, some don’t.

If you feel your company isn’t training you well enough, then you need to look for network marketing gurus that you can learn from

And don’t think that because you’ve done well in brick and mortar businesses, you’ve got nothing else to learn to be successful in network marketing. Network marketing is a whole different ball game from most traditional business out there so you definitely need very good training.

Conclusion

Network marketing isn’t rocket science and if you apply the steps above, you’ll definitely find yourself on the path to cracking the network marketing code and get it to really work for you.

Below are some great resources that will help you even more

Getting your Customers to Market your Brand – Download

How to Get your Prospects Interested about your Product or Business – Download

Network Marketing Tips that will Guarantee your Success – Download

Question of the week: What do you think about why people fail in network marketing?

I’d love to read your thoughts in the comment section below!

Did you get value from this training?

I really hope you did because I put in a lot of work weekly to ensure that you get great network marketing strategies that will positively impact your business and ultimately, your life.

Feel like sharing? Use the social media buttons below so that others can benefit from these training as well

How to Get your Prospects Interested in your Business

In this post, I’m going to share tips on how to get your prospects excited about your business, service or products. I understand that it can be frustrating when you try to share your services or products to people and they’re apathetic to it or they can’t just understand what you’re talking about.

The good news is there are some amazing sales tips that if well implemented can help you get your prospects to listen to what you have to say.

Here’s the thing; your prospects aren’t really concerned about what you’re selling. The only thing they’re thinking is “what’s in it for me?”

The moment you understand this, the more effective your prospecting will be and so I’m going to tell you what to say so that your prospects will:

  • Listen to You
  • Get Excited
  • Become Inquisitive

In a nutshell, people couldn’t care less about what you’re offering, on the contrary, they’re only concerned about how it adds VALUE to their lives without which they will not patronize you.

If you’re really interested in getting prospects excited about your business or service, then you definitely have to speak to the need, wants and desires that they have.

Sales Tip

Stop talking features and start talking benefits. Don’t know what the benefits of your business or products are? I’ll show you. Here’s an example.

Example 1

If for example, you’re in health and wellness with a basic 3 Step System that can help with weight loss, telling your prospect how amazing your product is because it’s a simple 3 step system is going to make them yawn and get them disinterested. You know why? It’s a feature; it won’t interest your prospect because it doesn’t tell them how it will benefit them.

So think more about the benefits of your products and who it’s meant for.

Benefit: An easy weight loss strategy for busy people who don’t have the luxury of trying out complex weight loss plans or diets

This will obviously help a busy and ultra-mobile person so you could say something like;

“Our simple but very effective 3 step system can help you lose weight and release you from the grim task of counting calories or making and sticking to complicated recipes that take aeons to make.”

Assuming that’s your prospect you’ll most likely get them to listen.

Sales Tip – You Don’t Want To Come Across as Salesy

This is a no-no because you’re going to feel bad about yourself whether or not you make any sales. But when you’re genuinely interested in what people really want and make yourself the go-to guy when they need a solution, you won’t only get more loyal and happy customers, you’ll also feel good about yourself and about what you do.

People need to see a clear picture of how your products can add value to their lives and it is your duty to paint that picture

Want to download this episode?

Click on the button below, download this free resource and begin getting prospects excited about your business.

Download – Tips on Getting your Prospects Interested in your Business.pdf

Networking Tips: Getting your Customers to Market your Brand

Marketing is one aspect of business that every brand must give maximum attention. If the consumers do not hear about the business, the business has FAILED; regardless of how awesome the product is.

In today’s world, there are lots of ways to go about marketing, there’s TV ads, radio ads, physical advertising, you may even choose to advertise on platforms like Facebook and Google. The most effective way to tell people who you are, however, is consumer marketing (this is when your consumers become brand advocates).

Consumer marketing is the most effective form of marketing and here are a few reasons why:

  • There is transparency (the consumer doesn’t get any profit from the sale of the product), so there is bound to be less resistance.
  • Consumer marketing is super cheap because you do not pay your consumers to market the brand. They do it out of loyalty (and loyalty is free).
  • Your customers get a sense of belonging; like they’re a part of your community. This is worth a lot.
  • Your customers won’t be talking to random strangers, they’ll be talking to people within their circle (friends’ and family) and people are more inclined to listen to their friends than strangers (marketers).

In creating your brand, you shouldn’t be complacent with just getting sales, you must strive to retain your customers and earn their loyalty till they start telling their friends about you. It takes a bit of conscious effort, but it’s possible if you take the right approach.

Here’s a guideline on how you can make your consumers your greatest marketing agents:

Create a System

Have you ever seen a toddler running? Well, the answer is no! This is because there is a stage for everything and brand promotion is no exception to this rule. You don’t expect your newly converted customers to start telling their friends and family how awesome you are just yet.

There’s a sequence which you must follow which is:

  • Convert your leads
  • Retain your customers by giving them an outstanding experience (this would make them excited)
  • Earn their loyalty and create a community around the brand/business.
  • Subtly channel their loyalty to brand advocacy.

Your brand must be able to follow this sequence if you’re going to earn the loyalty required to turn them into your brand’s ambassadors. You don’t want to be ‘too straightforward’ in doing this, you want to make it appear as natural as possible.

Create a community

It’s easier to sell a community than a business. You should create a community around your brand to deepen your brand ambassadors’ loyalties.  People will be less inclined to sell your business; you’ll have to give them a means of personal investment in the brand if they’re going to become brand ambassadors.

Every act of consumer participation increases the overall visibility of the business. You may create a forum around your business or social media channels to foster active participation among your customers.

Take advantage of Customer Feedback

The 21st-century prospect is highly informed. No one believes marketers anymore, they’ll rather hear of the brand’s/product’s authenticity from past customers. Consumer feedback is another way to get your customers to market to help in your marketing efforts.

Following these tips, you will be able to create a system that fosters consumer brand advocacy. As said earlier, you mustn’t be too forward with this process so as not to spook your customers or make them feel pressured.