In this post, I’m going to share tips on how to get your prospects excited about your business, service or products. I understand that it can be frustrating when you try to share your services or products to people and they’re apathetic to it or they can’t just understand what you’re talking about.
The good news is there are some amazing sales tips that if well implemented can help you get your prospects to listen to what you have to say.
Here’s the thing; your prospects aren’t really concerned about what you’re selling. The only thing they’re thinking is “what’s in it for me?”
The moment you understand this, the more effective your prospecting will be and so I’m going to tell you what to say so that your prospects will:
- Listen to You
- Get Excited
- Become Inquisitive
In a nutshell, people couldn’t care less about what you’re offering, on the contrary, they’re only concerned about how it adds VALUE to their lives without which they will not patronize you.
If you’re really interested in getting prospects excited about your business or service, then you definitely have to speak to the need, wants and desires that they have.
Stop talking features and start talking benefits. Don’t know what the benefits of your business or products are? I’ll show you. Here’s an example.
If for example, you’re in health and wellness with a basic 3 Step System that can help with weight loss, telling your prospect how amazing your product is because it’s a simple 3 step system is going to make them yawn and get them disinterested. You know why? It’s a feature; it won’t interest your prospect because it doesn’t tell them how it will benefit them.
So think more about the benefits of your products and who it’s meant for.
Benefit: An easy weight loss strategy for busy people who don’t have the luxury of trying out complex weight loss plans or diets
This will obviously help a busy and ultra-mobile person so you could say something like;
“Our simple but very effective 3 step system can help you lose weight and release you from the grim task of counting calories or making and sticking to complicated recipes that take aeons to make.”
Assuming that’s your prospect you’ll most likely get them to listen.
Sales Tip – You Don’t Want To Come Across as Salesy
This is a no-no because you’re going to feel bad about yourself whether or not you make any sales. But when you’re genuinely interested in what people really want and make yourself the go-to guy when they need a solution, you won’t only get more loyal and happy customers, you’ll also feel good about yourself and about what you do.
People need to see a clear picture of how your products can add value to their lives and it is your duty to paint that picture
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