How to Get your Prospects Interested in your Business

In this post, I’m going to share tips on how to get your prospects excited about your business, service or products. I understand that it can be frustrating when you try to share your services or products to people and they’re apathetic to it or they can’t just understand what you’re talking about.

The good news is there are some amazing sales tips that if well implemented can help you get your prospects to listen to what you have to say.

Here’s the thing; your prospects aren’t really concerned about what you’re selling. The only thing they’re thinking is “what’s in it for me?”

The moment you understand this, the more effective your prospecting will be and so I’m going to tell you what to say so that your prospects will:

  • Listen to You
  • Get Excited
  • Become Inquisitive

In a nutshell, people couldn’t care less about what you’re offering, on the contrary, they’re only concerned about how it adds VALUE to their lives without which they will not patronize you.

If you’re really interested in getting prospects excited about your business or service, then you definitely have to speak to the need, wants and desires that they have.

Sales Tip

Stop talking features and start talking benefits. Don’t know what the benefits of your business or products are? I’ll show you. Here’s an example.

Example 1

If for example, you’re in health and wellness with a basic 3 Step System that can help with weight loss, telling your prospect how amazing your product is because it’s a simple 3 step system is going to make them yawn and get them disinterested. You know why? It’s a feature; it won’t interest your prospect because it doesn’t tell them how it will benefit them.

So think more about the benefits of your products and who it’s meant for.

Benefit: An easy weight loss strategy for busy people who don’t have the luxury of trying out complex weight loss plans or diets

This will obviously help a busy and ultra-mobile person so you could say something like;

“Our simple but very effective 3 step system can help you lose weight and release you from the grim task of counting calories or making and sticking to complicated recipes that take aeons to make.”

Assuming that’s your prospect you’ll most likely get them to listen.

Sales Tip – You Don’t Want To Come Across as Salesy

This is a no-no because you’re going to feel bad about yourself whether or not you make any sales. But when you’re genuinely interested in what people really want and make yourself the go-to guy when they need a solution, you won’t only get more loyal and happy customers, you’ll also feel good about yourself and about what you do.

People need to see a clear picture of how your products can add value to their lives and it is your duty to paint that picture

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Download – Tips on Getting your Prospects Interested in your Business.pdf

Social Media Marketing: Building a Strong Connection with Subscribers

It is no longer news that social media marketing is the most effective form of digital marketing right now. We see brands take advantage of this ‘Goldmine’ every day, some more than others.

Consumers are overwhelmed with an enormous amount of information every day and this initiates a filtration process where consumers attempt to make things less complicated by sticking to a few trusted or ‘preferred’ brands for content (just as we have few friends in real life).

In establishing your brand on social media, you’ll need to create a strong connection with your subscribers. The aim is to be the ‘go-to guy’ they call when they need ‘assistance’; it’s called branding.

Follow these guidelines to make your brand an authority in your niche by connecting with subscribers on a deep level.

Make them a part of the process

The primary objective of social media marketing is to keep your subscribers actively engaged. What better way to achieve this than making them a part of the content generation process. This way, you reduce your workload by ‘outsourcing’ some part of your content generation and more importantly, you give your fans a sense of purpose and partnership.

Also, by making customers a part of the process, you’ll be forced to listen to them. This will let you know how they think and what their needs are.

Come off as Professional   

As much as you want to connect with subscribers, you must remember that you are a brand first so you must first earn their trust by posting genuine and unique content (Something they can’t get elsewhere). When people perceive your brand as the ‘real deal’ your social value increases in their eyes and they want to associate with you.

Being professional begins with: your profile description, the quality of your images, and the quality of content you post. Everyone wants to identify with something mind-blowing, so, you must make your brand mind-blowing if you want to connect with people.

Be genuine in your interests

The need to connect with your fans must be genuine or else they’ll spot you from a mile away and any chance of earning their trust is lost.

You want to put a face on that brand because no one likes to deal with a robot, they’re boring. So ensure that you can relate with your subscribers on a personal level. Use terms they are familiar with and don’t just tell them about your products, show them! That’s why videos are so awesome ass people can see what you’re talking about.

Reward your customers

Nothing wins a friend faster than a gift. It’s basic psychology. A simple gift will go a long way in keeping your customers loyal. It doesn’t even have to be monetary, sometimes acknowledgement is all you need to make someone feel special, appreciated and committed to your brand.

Conclusion

It’s not rocket science to connect with customers. In social media marketing, being social will take you a long way with your subscribers. The sooner you realize that the people interacting with your brand have human needs like a sense of connection and purpose, the more effective your social media marketing will be.